As geopolitical tensions reshape global trade, "friendshoring" has emerged as a valuable strategy for fashion brands seeking to build more resilient supply chains by partnering with politically aligned, stable nations rather than focusing solely on lowest costs. Join representatives from Vietnam, Colombia, Portugal, and Egypt as they introduce this evolving concept and share how their countries are positioning themselves as reliable manufacturing partners in an increasingly complex global landscape. This session will explore both the fundamentals of friendshoring and the ever-changing realities of implementing this strategy, offering insights for brands looking to diversify their sourcing beyond traditional manufacturing hubs.

SPEAKERS
Sebastian Echavarría, Senior Textiles & Apparel Representative, Colombian Government Trade Commission - PROCOLOMBIA USA
Pedro Macedo Leão, Director, Trade and Investment Commissioner, Portuguese Trade & Investment Agency
Chris Walker, Vietnam Factory Tour Guide, Vietnam Factory Tours
Sherin Hosni, Executive Director, Apparel Export Council of Egypt
Moderated By: Angela Velasquez, Executive Editor, Sourcing Journal